Andrex signs up for guide dogs initiative

London, England - Sales of Andrex toilet roll, made famous by the Andrex Puppy, are to help fund guide dogs' training via a £2.5m tie-up with the Guide Dogs For the Blind Association. The 12-month partnership, which will be backed with a heavyweight TV campaign, marks the first collaboration between the charity and brand owner Kimberly-Clark for 10 years...
Source: BrandRepublic.com, 9/1/2005