Updated Ad Campaign for PetSmart Emphasizes the ‘Smart’ Part

Chicago, IL - More than a year after winning the estimated $25 million PetSmart account, Leo Burnett has finally created new work for the retailer, to break in conjunction with a redesigned logo intended to tout the company's expertise in pet care and service. A TV and print campaign that breaks on Sept. 6 introduces the tagline, "That's smart," and highlights a new logo that shows the company's name rendered as "PetSmart," rather than "PETsMART," as it was previously known...
Source: BrandWeek.com, 8/25/2005