Doggie litter: A vast wasteland of opportunity?

Nestlé Purina PetCare wants to train dog owners to think inside the box when it comes to their pooch's bathroom habits. A dog does what comes naturally on Purina’s Secondnature dog litter.
Today, the company will unleash an e-mail campaign to boost trial use of dog (yes, dog) litter. The e-mails, containing cute talking-dog video, will go to about 500,000 Purina customers, in the hope that they'll send them on to other dog lovers...
Source: USAToday.com, 8/3/2005